Grossman not chat ready

MA Gov-would-be Steve Grossman has lots of smarts and skills, but this social-media stuff doesn't appear to be on his forte list. I sat stunned listening to him lecture about his new ad this evening.

That doesn't seem terrible...except his lackeys promoted it as a Google hangout. Well, I know hangouts and this didn't qualify.

For the non-G+ folk, be aware that a hangout is not push technology. Those logged in expect to have the chance, even obligation, to participate with their webcams and mics.

It was supposed to be a discussion. Instead, he showed on-screen like an extra from a vampire movie (Pro tip: Shell out $25 for minimal lighting). He was the only person and only visual element, until he showed the 30-second ad...twice.

He then iterated and explained the obvious that we'd just seen. Yes, the whole point of the ad was that people are concerned about having jobs and he has a record of creating them. He figures a business sort is better qualified to do that than a prosecutor sort.

Fair enough, but we got it the first two times.

Time for a second pro tip — a hangout or similar chat requires interaction. Grossman didn't even take advantage of the built-in text chat functions.

It was lo those seven years ago that a certain Deval Patrick used social media well to get voter interest and commitment. Then his buddy a certain Barack Obama followed suit. Really, pols can do this.

This was definitely a stumble. Turning an interactive social medium into a one-way lecture sucks.

Fully Baked Charlie Baker on Gay Folk

There's a disarming, charming big-lug quality to Charlie Baker, candidate for MA Gov. You see him, as well as his brother Alex mirroring him, in the new ad off his campaign site.

Click below for a worthwhile two minutes. It's not going to make you cry or touch you deeply. Both guys are stiff, but hell, they're from New England. Yet, regardless of what you think of Charlie, you are likely to feel more positive about him...unless you hate and disrespect gay folk.

The head on his site page featuring the video is Charlie Releases New Video, "Brothers" To Mark 10 Year Anniversary Of Marriage Equality. That shows at least a bit of guts for an otherwise personally timid Charlie. It has not been news to Charlie that Alex is gay for quite some time. Alex married a man 10 years ago when MA was just gearing up for same-sex marriage.

Nevertheless, even in blue MA where SSM has been the law of the land for a decade, being openly LGBT friendly takes a bit of courage for a Republican. After all, the official state GOP platform claims on the one hand to " reject all forms of discrimination, intolerance and exploitation" and right below that " We believe the institution of traditional marriage strengthens our society." That passive-aggressive crap is just barely shy of overt anti-gay lingo.

So Charlie lets the exchange with Alex humanize him, in a big-lug, fraternal way. The arch conservatives and anti-homosexual types weren't going to vote for him anyway. As a political ploy, this can only help, In particular, unenrolled voters and wishy-washy Dems, particularly those who buy into the fantasy that we just have to have a Republican governor to keep balance in our government, are likely to feel good about the socially liberal Baker. That puts him in the mold of his mentor and former boss, GOP Gov. Bill Weld. That's good company around here.

Many around here though also know that the state house is full of registered Democratic legislators who are fiscally conservative, may also be somewhat socially conservative, and really were they honest and not afraid of losing their seats would swap registration to Republican. I've long held that most Republican pols in MA are Dems.

This ad can only help Baker get more undecided voters liking him. Nicely done at low risk, Charlie.

---

---