MA Gov-would-be Steve Grossman has lots of smarts and skills, but this social-media stuff doesn't appear to be on his forte list. I sat stunned listening to him lecture about his new ad this evening.
That doesn't seem terrible...except his lackeys promoted it as a Google hangout. Well, I know hangouts and this didn't qualify.
For the non-G+ folk, be aware that a hangout is not push technology. Those logged in expect to have the chance, even obligation, to participate with their webcams and mics.
It was supposed to be a discussion. Instead, he showed on-screen like an extra from a vampire movie (Pro tip: Shell out $25 for minimal lighting). He was the only person and only visual element, until he showed the 30-second ad...twice.
He then iterated and explained the obvious that we'd just seen. Yes, the whole point of the ad was that people are concerned about having jobs and he has a record of creating them. He figures a business sort is better qualified to do that than a prosecutor sort.
Fair enough, but we got it the first two times.
Time for a second pro tip — a hangout or similar chat requires interaction. Grossman didn't even take advantage of the built-in text chat functions.
It was lo those seven years ago that a certain Deval Patrick used social media well to get voter interest and commitment. Then his buddy a certain Barack Obama followed suit. Really, pols can do this.
This was definitely a stumble. Turning an interactive social medium into a one-way lecture sucks.
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