Sunday, June 28, 2009

Monetizing Online News Podcast

A few, it seems, are not content to rend their garments over the disease and death of American newspapers. Over at Left Ahead!, we'll chat with one on Tuesday.

It’s on beyond hand wringing for newspapers. Our guest on Tuesday, June 30th, describes an aggressive program to test and prove ways to keep news gathering alive. Martin Langeveld is one of the four founders of CircLabs heading this project.

Mild disclaimer: I attended high school with Langeveld and the woman he would marry. We have no business dealings and I am not associated with CircLabs.

This system is a result of The Information Valet Project led by Media Giraffe guru Bill Densmore. His phone interview on the possibilities of monetizing news is here.

While CircLabs’ Circulate will be in beta this summer and full release this year, how it will balance satisfying users with micropayments and targeted ads is to be determined. Perhaps most meaningful is that while only a few newspapers are trying their own systems to support the costs of news-gathering, this new effort means to dive headfirst into the mess to see what works and act as a proving ground.

You can listen live at 2:30 p.m. Eastern on June 30th here. That same URL will return to a player. The show will be available here on Left Ahead! or on iTunes later that afternoon.


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